We've worked directly with NASCAR, national sponsors, and now our client Student Driver Media, can support you on your first hand motorsports experience.
Who are we? MJW Strategy provides in-depth market, competitor and consumer behavior analysis to create an actionable growth model for businesses of every size. We define your objectives, create a road map to follow and track all strategic activity against financial and operational data for maximum ROI.
There’s the age old question: which came first, the chicken or the egg? Everyone’s heard it, and everyone has an opinion. Around these parts, a specific age-old question can spark a greater debate than “Who do you got on your Mount Rushmore of NASCAR?” What’s that question? I’ll tell you, but be prepared to have strong feelings about your position. Who is the athlete, the driver, or the car? And, of course, the follow-up for those with some extra cynicism in their cereal will argue neither,and ignorantly sayNASCAR is not a sport, unlike our position, a lifestyle. But for the sake of our debate, who’s the athlete, the driver, or the car?
We will learn your business and identify its unique proposition. Together we will formulate a strategy to craft your brand’s story to bring to the masses.
With our MJW Method, we will tactically target audience segments to successfully grow your business. This allows you to retain current customers and win new ones.
With a strategy-first, data driven mindset we will maximize your efforts by channel to grow your revenue in meaningful ways.
Understanding the market in which your business lives is critical to the foundation of your strategy. We take a deep dive into the arena to understand the needs and wants of your customers and gather necessary information about both direct and in-direct customers.
No two business are alike, even if they are in the same arena. We do an in-depth analysis of your business as a whole. This allows us an inside view of what is happening daily for our strategy to be successful. We have a proprietary method to audit the following areas:
We use our proprietary Tactical-12™ method to analyze customer insights and market trends. You will deepen relationships with your most loyal, profitable customers by utilizing this information strategically in your FIVE-D™ Personas & 3X5 Performance Snapshots™. You'll serve existing customers better and win new ones faster.
Given the information provided during the initial discovery session, combined with market data, we create a strategic plan to help you achieve your revenue goals.
Our method is called “HOW, WHEN AND ROI”. Models are a 12-month system that includes seasonality and a growth rate specific to your business history and current tactics.
The success of the strategy is based on a combination of revenue and the ease of which it can be reported. We with work with your team in the inital discovery to determine success metrics, KPIs and the dashboards needed to report the results in a clean fashion with ease. We will customize our dashboards to fit your current technology and/or make recommendations during your audit for our preferred technology suite based on what your strategy entails.
