Strategic Growth Consulting
MJW provides in-depth market, competitor and consumer behavior analysis to create an actionable growth model for businesses of every size. We define your objectives, create a road map to follow and track all strategic activity against financial and operational data for maximum ROI.
What makes us different? Our proprietary strategic vision using the following:
- Tactical-12 Method™
- FIVE-D™ Personas
- 3X5 Performance Snapshots™
The MJW Method
Market Analysis
Understanding the market in which your business lives is critical to the foundation of your strategy. We take a deep dive into the arena to understand the needs and wants of your customers and gather necessary information about both direct and in-direct customers.
Business Analysis
No two business are alike, even if they are in the same arena. We do an in-depth analysis of your business as a whole. This allows us an inside view of what is happening daily for our strategy to be successful. We have a proprietary method to audit the following areas:
- Product & Services Analysis
- Technology & Process Analysis
- Marketing & Sales Analysis
Consumer Behavior
We use our proprietary Tactical-12™ method to analyze customer insights and market trends. You will deepen relationships with your most loyal, profitable customers by utilizing this information strategically in your FIVE-D™ Personas & 3X5 Performance Snapshots™. You'll serve existing customers better and win new ones faster.
- Audience Development with our FIVE-D™ Personas & Segmentation
- Customer Journey Mapping, 3X5 Performance Snapshots™ & Scoring
- Tactical Targeting & Strategy by Marketing Channel
Forecasting and Strategic Planning
Given the information provided during the initial discovery session, combined with market data, we create a strategic plan to help you achieve your revenue goals.
Our method is called “HOW, WHEN AND ROI”. Models are a 12-month system that includes seasonality and a growth rate specific to your business history and current tactics.
Reporting and Results
The success of the strategy is based on a combination of revenue and the ease of which it can be reported. We with work with your team in the inital discovery to determine success metrics, KPIs and the dashboards needed to report the results in a clean fashion with ease. We will customize our dashboards to fit your current technology and/or make recommendations during your audit for our preferred technology suite based on what your strategy entails.
Articulate Your Value
We will learn your business and identify its unique proposition. Together we will formulate a strategy to craft your brand’s story to bring to the masses.
Expand Your Audience
With our MJW Method, we will tactically target audience segments to successfully grow your business. This allows you to retain current customers and win new ones.
Accelerate Your Growth
With a strategy-first, data driven mindset we will maximize your efforts by channel to grow your revenue in meaningful ways.
Our Roadmap to Success
We use a research-driven analysis and forecasting method to create sustainable growth. All of our services use our proprietary Tactical-12 Method™, for unparalleled customer insights specific to your market. Using our methods, we can expand your audience by applying segmentation capabilities based on advanced analytics and research tools.
Our FIVE-D™ Personas & 3X5 Performance Snapshots™ provide a level of data that allows you to deepen your relationships with your most loyal, profitable customers and win new ones in a meaningful way.